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Eye-tracking
Sometimes it is impossible to get the answers with the standard means of testing, for example when trying to evaluate the effect of an advertisement.

Eye-tracking helps to get the objective evidence of distribution of user's attention. An eye tracker is installed in front of the respondent's monitor. During the tests the device captures the eyesight direction, which shows where the user looked at, for how long and in what order. Respondents are being asked questions to check their understanding of the presented information.
Results
Raw eye tracking data (the number of fixations on each element, the length of fixations, the order of eye movement), heatmaps of attention distributions, conclusions made on top of them and recommendations.
Timing
1-3 weeks.
Made on
Tilda